Chamber Staff
Morgan Peters
Chief Executive Officer
As Chief Executive Officer, Morgan leads a team of highly skilled and experienced professionals. Prior to assuming the role of CEO, Morgan served as the chamber’s Policy Manager from 2012 to 2023 and in this role he gained extensive experience understanding the key issues of members and advocating on their behalf.
After completing a Bachelor of Arts in History and English at St. Francis Xavier University, Morgan acquired a Bachelor of Laws degree at UNB and has called Fredericton home ever since. Prior to coming to the chamber, Morgan practiced law in the community before moving onto the post-secondary education sector.
Email ceo@frederictonchamber.ca or call (506) 451-9742.
Nicholas Sehl
Policy & Communications Manager
A graduate of St. Francis Xavier University and the University of New Brunswick, Nicholas Sehl is a Policy Researcher, Historian and Ph.D. Candidate at the University of New Brunswick, specializing in Worldview Studies. He has conducted numerous community policy research projects in Atlantic Canada. During his time in Fredericton, he has been an active volunteer with organizations and boards such as the Fredericton Community Foundation, Fredericton Youth Hockey Association, and St. Thomas University’s Research Ethics Board.
Playing a key role in the development and implementation of the policy, advocacy, and communications initiatives of the Fredericton Chamber of Commerce, Nicholas manages the public policy research, development, and advocacy efforts to further the interests of chamber members.
Email policy@frederictonchamber.ca or call (506) 406-8315
Christine Little
Membership Development and Marketing Manager
Christine brings over 10 years experience in the not-for-profit sector to her role as membership development and marketing manager. During that period she built strong networks, created successful fundraising events and developed relationships with key stakeholders in the area.
She is dedicated to the community, volunteering on various boards, including the Fredericton Marathon committee, the United Way Forever Fund, the Women’s Executive Group and the Harvest Jazz and Blues Festival, where she is the director of volunteers.
Her purpose as membership development and marketing manager is to recruit and retain businesses that operate in the Greater Fredericton Area. She looks forward to working with individuals and companies to ensure they get the most out of their experience with the Fredericton Chamber of Commerce.
Email: membership@frederictonchamber.ca or call (506) 451-9740
Wendy Morrell
Operations Manager
Wendy’s role as Operations Manager began in 2004. Wendy ensures the chamber facilities, equipment and office services are running smoothly. She is also responsible for delivering email communications, annual report, Insight online magazine and the chamber website. Wendy is also responsible for maintaining the chamber’s membership database. If you are interested in learning more about how your business can gain exposure through advertising please feel free to contact Wendy.
Email fchamber@frederictonchamber.ca or call (506) 458-8006.
Judy Joe Scheffler
Event Manager
With over 25 years’ experience working in Fredericton’s performing arts community, Judy is excited to bring her event management skills to the Fredericton Chamber of Commerce. As Events Manager, her main responsibilities include the planning and execution of Chamber events and managing our valued event sponsors. Judy is looking forward to working with the people and businesses in the greater Fredericton area. If you want to learn more about event sponsorship opportunities at the Chamber, please contact Judy.
Email events@frederictonchamber.ca or call (506) 451-9741.
Brianne Phillips
Bookkeeper
Brianne started with the Chamber for her student placement program after attending CompuCollege in Dec 2004. She accepted the position of Events Coordinator for 2 years but has held the title of part time bookkeeper since 2007. She has worked in the IT industry for the past 10 years but has recently made the change back to working as bookkeeper for small local businesses. She currently enjoys living the country life in Beaver Dam with her husband, Tristan and two children Alexis and Hudson.
Email: bookkeeper@frederictonchamber.ca or call (506) 451-9746.
Shannon Williamson
Event Assistant (Part-time)
Shannon is an accomplished entrepreneur with extensive experience in business management and marketing. Over the years, she has successfully owned and operated multiple businesses across various industries, demonstrating a keen ability to identify market opportunities and drive growth. Her expertise spans from creating effective marketing strategies to managing day-to-day operations, ensuring profitability and sustainable success.
In addition to running businesses, Shannon is passionate about community engagement and local commerce. She has become well-known for organizing farmers markets and large-scale events, helping local vendors connect with their target audience while fostering a sense of community. Her deep understanding of event planning, combined with a strong network of suppliers and partners, has enabled her to create vibrant marketplaces that boost local economies.
Shannon’s entrepreneurial journey is fueled by a commitment to innovation, collaboration, and community impact, always seeking new ventures and opportunities to make a difference.
As Event Assistant Shannon’s main responsibilities are to assist the Event Manager in the planning and execution of Chamber events and managing our valued event sponsors.